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Battlefield Vegas is a shooting range and military history attraction just off the strip in Las Vegas Blvd. In early 2012, Fluid Red was tasked to design the logo, website, business cards and some marketing materials.

Battlefield Vegas Designed, Developed and Launched both a main and mobile site using HTML, CSS, JQuery and Flash..

Business Cards


Fluid Red was charged with designing the LW-15 branding, website, marketing material and more. The project began in late 2011 and has been quite the success.

A diverse collection of practical tutorials The LW-15 was conceived as a simple "mini-site" and launched in early 2012.

Small, full color brochure for the LW-15 product line. Follow us on twitter

Subscribe Full page, black and white advertisement in Shotgun News - February 2012.


New Frontier Armory is a firearms and gear shop located in the Las Vegas Valley. Fluid Red came onboard in mid 2011 to upgrade the outdated website, design t-shirts, marquee signs, business cards and more.

Take a look...

The New Frontier Armory website runs on zen-cart e-commerce, but also has a matching blog. Fluid Red did the software and visual upgrades.

Business Card


High Noon Guns & Ammo is a small firearms dealer in Anchorage, Alaska. Fluid Red has helped brand this business, design a website landing page and business card.

Simple, straight-fowrard landing page for High Noon Guns & Ammo.

Business Card


Ithaca Montessori is located in Ithaca, New York and came on as a client of Fluid Red's in 2011.

Ithaca Montessori's website was designed in 2011 on a WordPress CMS platform and launched in 2012

Rifle Dynamics is owned and operated by Jim Fuller - one of the biggest names in the firearms industry.

Fluid Red was hired to redesign the corporate site in 2010. The site has been an overwealming success and has helped take the business to another level.

Rifle Dynamic's website has seen it's share of growth since 2010 when I launched the redesign. Fluid Red handled almost all of the photography on the site.

The Reinhart-King Labratory is based at Cornell University in Ithaca, New York. The labratory came onboard as a client of Fluid Red's way back in late 2008.

The site was redesigned in the Spring of 2012.

Cynthia's site was launched in 2009 and redesigned in 2012 to utilize simple HTML, CSS and some JQuery.

Christina Robich operates an acupuncture/holistic practice in Westchester Country, NY. She came on as a client way back when I was just freelancing in the year 2000.

Her site has undergone a number of redesigns. The first was in 2003, then 2005, then 2007 and most recently in the Spring of 2012.

ChristinaRobich.com was redesigned in 2012 on a WordPress CMS platform.

ZetrOZ™ is a small startup out of Ithaca, New York with a big dream and even bigger vision.

Fluid Red designed and does partial maintenance for their corporate site.

ZetrOZ™'s site sports a simple interface backed by simple HTML, CSS and javascript.

Fluid Red was tapped to design the website for George K. Lewis Jr., a Cornell University based scientist back in the spring of 2011.

Lewis Lab's site sports a simple interface backed by simple HTML, CSS and javascript. Fluid Red has partial design influence on this project.

Forever Families Through Adoption is an adoption agency in Portchester, New York. I've been working with them since 2007 and continue to help them innovate and expand!

FFTA's site was originally designed and launched in the summer of 2007 and redesigned in the summer of 2011. The website is an active project that is always changing and expanding.

FFTA, with the help of Fluid Red launched their blog in November 2012!

Music 4 Life is a Las Vegas based Music therapy provider. Fluid Red has been working with Music 4 Life since 2007.

Music 4 Life's site launched in the fall of 2007 and had a modest "refresh" early in 2011. The homepage underwent a facelift in December 2012. HTML, CSS and javascript make up the site.

I've been working with Anne Samojedny since 2006 when I was a freelancer. Her creative personality has allowed me to do some pretty interesting work for her over the years.

Anne's site launched back in 2006 and was redesigned in 2009. Simple HTML and CSS make up the site design.

Rachel Baron is a Copy Writer in New York that I've worked with since 2006. Her first site was 100% flash and launched in early 2006 and redesigned again in 2008.
Northern Westchester-Putnam Physical Therapy is a New York based Physical Therapy group and a client of Fluid Red's since early 2007.

NWPPT's site has sported the same look and feel since 2007. The design incorporates a limited CMS back-end to allow them the ability to make simple content updates.



Have you RED What We Can Do?

Whether you’re an individual, small business or non-profit, you’ll find the same attention to detail from Fluid Red – across many disciplines.

Web Design and Development

  • Graphic design
  • E-commerce portals
  • Forums and message boards

Graphic Design

Matching your online presence with offline materials

  • Logo Design
  • Business cards
  • Brochures
  • Print ads
  • Flyers
  • Banner ads
  • Email marketing campaigns through Constant Contact

The Extras

  • T-shirt design
  • Stickers
  • Photography
  • Podcasts
  • Copywriting (contracted)
  • Videos: from production to editing to final cut

The goal is to provide a unique customer experience, personalized, customized service and a finished product that exceeds expectations.



Boutique Shop. Big Vision. This is Fluid Red.

You’re here because your business needs an online presence.

Sure, you could go with one of those corporate big dogs who, while you’re in a client meeting, will shout buzzwords like “synergy” and “organic” and hand out complicated wire frames - but they won’t get you.

Your business is unique. So is Craig Norton, owner of Fluid Red. (In a good way.) With a love of fine arts, photography and an eye for intricate detail, you’ll find his aesthetic in all his work. It’s art. It’s commerce. And yes, they can work together.

Craig started in New Yawk – as he still pronounces it – and now makes Las Vegas his home. The way he sees it, the move was no gamble. Plenty of small businesses are flourishing in the desert (don’t let the news media fool you.) and he’s helped a few niche markets get up and running on the web.

The medical and firearms industries are a big part of the Fluid Red business. But that’s just the tip of the spectrum. Where RED is the color of success, and competitors become green with envy.


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Fluid Red's mad lab is based in sunny and very hot in the summertime Las Vegas, Nevada.


By appointment only

Fluid Red